There's been a lot of talk recently about advertising on Facebook and whether or not it is an effective advertising venue. If you don't know what Facebook is, it's a free-access social networking site where users can join networks organized by city, workplace, school, and many other ways. I have always used Facebook since college to stay in touch with friends that I no longer see. Recently I discovered that it could be a potential venue for advertising my Etsy shop.
Facebook offers targeted advertising on their site. I've heard many people have success with it, and then some who felt like they spent a lot of money for nothing. With Facebook you can choose who sees your ad based on different factors like age, sex, interests and location. This enables you to create a very specific target audience. You can also set up the ad to pay per click or pay per impression.
Still unsure about whether you want to fork out the cash to test it out? Use this link to get a $100 Facebook ad credit. If you have a personal account on Facebook, simply sign up for the Visa Business Group, fill out a profile, and you will be sent an email with the credit. You don't have to apply for a Visa card or anything like that. It doesn't take any personal information from you other than your name. You can volunteer more info if you like. It's like free money! Why not sign up and find out if Facebook is the right place for you to advertise? I'm testing it out right now. Good luck to you!
**For those fearful of clicking on links, the above link simply leads to the Facebook App. It's just like any other App page on Facebook, like the Etsy-Mini Facebook App.
***UPDATE: FEBRUARY 15th***
So I created four different ads targeting different age ranges, education levels, and interests. Three of the ads were busts; very little traffic. One of them has been FANTASTIC and created a lof traffic to my shop and resulted in several sales this weekend. I know for a fact that those sales came from my ad because the buyers told me they found me from my Facebook ad in the 'note to seller.' I am thrilled that this ad is working out. I probably would not have tried out so many different ads if I was having to pay for each of them, so I am very grateful for this ad credit. I also discovered that paying per 1,000 impressions was the way to go for me since I was getting several clicks per 1,000 impressions. If I had chosen to pay per click, the ads would be costing more. So far, since I've started this ad I've had four sales totaling about $100 and the ad has "cost" me about $8.
For more updates and answers to frequently asked questions, see -----> this post.