On February 10th I posted about how you can get a $100 Facebook advertising credit in this post. It's very simple to acquire and you don't have to sign up for anything or give out any personal information; all you have to do is add a Facebook Application to your existing personal Facebook account.
At the bottom of the post I updated on my experience with the Facebook ad credit so far on February 15th. Here's what I wrote:
So I created four different ads targeting different age ranges, education levels, and interests. Three of the ads were busts; very little traffic. One of them has been FANTASTIC and created a lof traffic to my shop and resulted in several sales this weekend. I know for a fact that those sales came from my ad because the buyers told me they found me from my Facebook ad in the 'note to seller.' I am thrilled that this ad is working out. I probably would not have tried out so many different ads if I was having to pay for each of them, so I am very grateful for this ad credit. I also discovered that paying per 1,000 impressions was the way to go for me since I was getting several clicks per 1,000 impressions. If I had chosen to pay per click, the ads would be costing more. So far, since I've started this ad I've had four sales totaling about $100 and the ad has "cost" me about $8.
Since then I have discovered that I get the most clicks on the weekends. I am still getting lots of traffic but haven't had any sales as a result of the ad since the weekend has passed. Paying per 1000 impressions still seems like the way to go to get the most out of my money.
I've shared what has worked well for me, but you may get different results. If you decide to try out the $100 ad credit, you should try different ads for different age ranges, education levels, interests, as well as some that are pay per click and pay per 1000 impressions to find what works best for you. If anyone has any questions about advertising on Facebook, please feel free to convo me in my Etsy shop, or leave a comment on this post. I will try to answer your questions as best I can. Good luck! :)
Here are some questions that have been asked:
1) Mistyridge - I am a little confused on the pay per clicks vs. pay per impressions. could you explain that.
If you choose to pay per click, then you will pay X amount every time someone clicks on your ad. If you choose to pay per impression, you will pay X amount for every 1000 impressions. Impressions are when Facebook posts your ad on someone's page in the ad space. You get to choose what X amount is when you set up your ad.
2) Alissa - I haven't clicked the link yet, but is it safe? Do you have to provide credit card information? I do see a lot of familiar Etsians in my facebook side bar!
The link leads to the Visa Business group application on Facebook, just like any other link to a Facebook App. It's an official Facebook Application page and it doesn't ask for any personal information except for your name.
3) BdoozleZ - I have a facebook personal page and business page. would like to look into it, but don't want to sign up for a visa card or anything like that... does it require this?
No, you do not have to sign up for anything like a Visa card. All you have to do is add the application to your account.
4) Mireasma - It seems like a great idea, but I don't understand what the Visa network thing is.
It's simply a business networking and resource group.
5) Go Fetch Gifts - So I created my ad, entered my info, and was told my coupon code had expired or already been used. I never used it and just got in in my email on the 10th. I wonder if they've suspended this offer.
I'm pretty sure the offer is still valid. If you experience a glitch like this, email the Facebook support team in charge of advertising. Hopefully they can straighten it out.