Tuesday, February 17, 2009

Facebook Ad Credit Follow-Up

On February 10th I posted about how you can get a $100 Facebook advertising credit in this post. It's very simple to acquire and you don't have to sign up for anything or give out any personal information; all you have to do is add a Facebook Application to your existing personal Facebook account.

At the bottom of the post
I updated on my experience with the Facebook ad credit so far on February 15th. Here's what I wrote:

So I created four different ads targeting different age ranges, education levels, and interests. Three of the ads were busts; very little traffic. One of them has been FANTASTIC and created a lof traffic to my shop and resulted in several sales this weekend. I know for a fact that those sales came from my ad because the buyers told me they found me from my Facebook ad in the 'note to seller.' I am thrilled that this ad is working out. I probably would not have tried out so many different ads if I was having to pay for each of them, so I am very grateful for this ad credit. I also discovered that paying per 1,000 impressions was the way to go for me since I was getting several clicks per 1,000 impressions. If I had chosen to pay per click, the ads would be costing more. So far, since I've started this ad I've had four sales totaling about $100 and the ad has "cost" me about $8.

Since then I have discovered that I get the most clicks on the weekends. I am still getting lots of traffic but haven't had any sales as a result of the ad since the weekend has passed. Paying per 1000 impressions still seems like the way to go to get the most out of my money.

I've shared what has worked well for me, but you may get different results. If you decide to try out the $100 ad credit, you should try different ads for different age ranges, education levels, interests, as well as some that are pay per click and pay per 1000 impressions to find what works best for you. If anyone has any questions about advertising on Facebook, please feel free to convo me in my Etsy shop, or leave a comment on this post. I will try to answer your questions as best I can. Good luck! :)

Here are some questions that have been asked:

1) Mistyridge - I am a little confused on the pay per clicks vs. pay per impressions. could you explain that.

If you choose to pay per click, then you will pay X amount every time someone clicks on your ad. If you choose to pay per impression, you will pay X amount for every 1000 impressions. Impressions are when Facebook posts your ad on someone's page in the ad space. You get to choose what X amount is when you set up your ad.

2) Alissa - I haven't clicked the link yet, but is it safe? Do you have to provide credit card information? I do see a lot of familiar Etsians in my facebook side bar!

The link leads to the Visa Business group application on Facebook, just like any other link to a Facebook App. It's an official Facebook Application page and it doesn't ask for any personal information except for your name.

3) BdoozleZ - I have a facebook personal page and business page. would like to look into it, but don't want to sign up for a visa card or anything like that... does it require this?

No, you do not have to sign up for anything like a Visa card. All you have to do is add the application to your account.

4) Mireasma - It seems like a great idea, but I don't understand what the Visa network thing is.

It's simply a business networking and resource group.

5) Go Fetch Gifts - So I created my ad, entered my info, and was told my coupon code had expired or already been used. I never used it and just got in in my email on the 10th. I wonder if they've suspended this offer.

I'm pretty sure the offer is still valid. If you experience a glitch like this, email the Facebook support team in charge of advertising. Hopefully they can straighten it out.

14 comments:

Reg said...

(got here through your twitter)

Thanks for blogging about this! I got my ad credit a few days ago but I have yet to make an ad... My Etsy shop is new and I'm in need of advertising... Now I sorta know how to go about it. Thanks!

Go Fetch Gifts said...

So I created my ad, entered my info, and was told my coupon code had expired or already been used. I never used it and just got in in my email on the 10th. I wonder if they've suspended this offer.

Ruth of Allover Art said...

Go Fetch, I hope not! I haven't heard of that happening before. I recommend emailing the Facebook people in charge of ads.

Go Fetch Gifts said...

I did, and asked for a new code. In the meantime I paused my ad. Here's hoping!

Salzanos said...

This is something I would like to do. I sure do NOT have much money yet tho. I wonder if I should wait. Hmm. So I suppose I can find out the costs for dif. pkg on facebook. going there now! Thank you!!

Ceridwen said...

Great blog post. Good for all of us. I always see those ads but wasn't sure how to go about getting one. Thanks for the push in the right direction!

claudio said...

I invite you to visit my blog. you can find my last works of art at:

www.claudiotomassini.blogspot.com

yours Claudio Tomassini

Mana Moon Studios said...

What a wonderful resource you've shared here, thank you SO much! My dear friend found your posting and forwarded it to me. I'm very new to Facebook but the resources seem just wonderful not to mention the fun of finding old friends and keeping in touch with current ones.
All the best ~ Sharon

christi said...

If you hook up your Google Analytics (all you need is a free Google email account (which I use when I sign up for online "offers"), you can see exactly where traffic to your Etsy shop comes from. Timothy Adam Designs (an Etsy seller) has a lot of great traffic-related posts in the Forums or you can just visit his website of the same name to get the how-tos in one place. I've seen 1,000 visitor days at my shop since implementing someof his "tricks." I'm going to try yours, now, too! Thanks!

Valerie said...

Thanks. I've seen the codes for ad $ and have been debating snagging one and doing something with it. I just may now that I hear you had a positive experience.

(btw...found your blog through the etsy forum roll call :) ...)

ThreadBeaur said...

I signed up, but it asked for all my credit card info. I am not sure I want to do that. What if they charge me? It does sound like a good idea though, I will have to think about it.

Anonymous said...

great post - got a free code for small business facebook credits for registering with manta.com today.
http://www.manta.com/member/register/

vidaguevra said...

Earning money online never been this easy and transparent. You would find great tips on how to make that dream amount every month. So go ahead and click here for more details and open floodgates to your online income. All the best.

kellybrook said...

Earning money online never been this easy and transparent. You would find great tips on how to make that dream amount every month. So go ahead and click here for more details and open floodgates to your online income. All the best.